Written by JENELLE DEMARCO 03/13/2021

Insightly CRM is a cloud based crm and marketing software, marketed to starter businesses and beginner CRM users. Many of our customers find us while looking for an Insightly CRM alternative. Why are all of these organizations leaving Insightly? The price of their software is too expensive.

The CRM Software market in 2021 is very competitive, there are many other CRM's available that do the same thing Insightly does, which is why their pricing should be updated.

CRM Software Pricing Power

CRM systems like Salesforce can charge an arm and a leg for their software because they are well known, an industry leader. Large organizations feel comfortable spending more money for the comfort of knowing their data is safe with a fortune 500 company. Insightly is not a fortune 500 company, nor are they an industry leader.

Insightly Pricing Breakdown

The pricing model of Insightly is the same as all other CRM systems (except Snapforce), Insightly offers three editions of their product. The Plus edition, the Professional edition, and the Enterprise edition. Each edition provides the same functionality as the last, with a few additional features, and costs almost double the previous edition.

Plus Edition

Insightly CRM's Plus Edition is their starter system, for one user it costs $29 per month (billed annually). That means to get started with Insightly on their least expensive package you are looking at $3,480 upfront for 10 users.

Features include basic CRM functionality including Accounts, Contacts, and Leads. You can also log activities to the CRM.

Alternative - Snapforce CRM pricing for these same features and Opportunity and Pipeline management only costs $12 per user per month, and is billed monthly, not annually. You can also use Snapforce mail which let's you manage your inbox from within the CRM, and send outbound emails from your company email account.

Professional Edition

Insightly CRM's Professional Edition allows you to assign leads to your sales people and route incoming leads to specific agents. For the Professional Edition the cost increases to $49 per user per month (billed annually). That means to get started with Insightly on their Professional Edition for 10 users it will cost $5,880 upfront.

Alternative - Snapforce CRM pricing for these same features is still $12 per user per month, and is billed monthly, not annually.

Enterprise Edition

Insightly CRM's Enterprise Edition allows you to use workflow automation, creating rules that automatically send emails and messages, and create tasks. For the Enterprise Edition the cost increases to $99 per user per month (billed annually). That means to get started with Insightly on their Enterprise Edition for 10 users will cost $11,880 upfront.

Alternative - Snapforce CRM pricing for these same features is still $12 per user per month, and is billed monthly, not annually.

Snapforce Pricing Model

Snapforce CRM is a cloud based CRM software with a vast array of features and the lowest prices in the CRM industry. Unlike all other CRM software solutions on the market, Snapforce does not offer different editions. Instead we offer modules that you can add-on to the core CRM product, if you choose to. All of the core CRM functionality that is included in Insightly's Enterprise edition is available in Snapforce CRM at $12 per user per month. The additional modules we offer include a CRM Phone System, that includes all the bells and whistles of an enterprise level virtual pbx phone system. Such as call recording, automatic call distribution (ACD), call transfers, auto attendants, call coaching, call monitoring, call barging, and many other features.

Snapforce pricing does not force the customer to change to a higher edition, in which all users must now be priced at the new edition cost. Instead you can choose which modules you would like to add-on to your CRM, you can choose "a la carte". Meaning if you have 10 users on Snapforce CRM, and you only need the Telephony module for 1 additional user that is fine. This pricing structure ensures our customers only pay for the features they need and are actually using.