The goal of any business is to connect with its customers and forge bonds of both trust and loyalty. It seems like a simple goal, but it’s far easier said than done. Today’s technology like social media and email allows businesses to reach their customers much faster than in the past, but there’s still a difference between reaching someone and connecting with them. A true connection with your customers involves building relationships and maintaining them for the long-term future. These forthcoming strategies are focused on doing just that.
1. Become The Ultimate Resource By Starting a Blog
While changes in technology have also vastly modified how we conduct digital marketing, the human brain still works the same as it always has. When customers go online, they aren’t immediately ready to make a purchase. In fact, 81 percent of online shoppers do research before they buy.
Not only does starting a blog give your business an avenue for providing the information customers need, but it increases your presence on search engines by expanding your search engine optimization. If a customer stumbles into your blog, finds a ton of value in your product and your knowledge, then they are more likely to answer your call to action and purchase your product because you gave them everything they needed to make an informed decision.
2. Reach Your Customers via Email Marketing Campaigns
It’s easy to think of email marketing as a means to sending ads to your customers, but it’s capable of so much more with a little effort and knowledge behind todays email marketing campaign. From the moment your website or blog is up and running, you should be collecting email subscribers. With these email addresses you can keep customers up to date on new posts, products, promotions, and plenty more.
3. Connect With Customers Through Social Media
Social media represents the perfect way to reach new and existing customers in a place where they are comfortable and open to communication. Start by using your market knowledge to see where your competitors are. While it may be tempting to focus on every platform at once, it’s better to seek out your customers where they are. In most cases, Facebook and Twitter are safe bets. Other potential platforms like YouTube and Instagram may also be worth looking into. Start by creating profiles on these platforms that represent your brand and your overall image.
Connecting with customers is a process that involves a lot of moving parts. By following these strategies and methods, you’ll surprise and delight your customers, ultimately offering them a big reason to come back again and tell their friends about the experience.